COMMERCIAL DIRECTOR · AVAILABLE OCTOBER 2026 · OPEN TO EARLIER START BY AGREEMENT
Building trust, relationships and commercial structures — where nothing existed before.
Bayreuth, Germany · Willing to relocate
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About
A decade of building from zero — commercial channels, partner structures, sales organisations. Joined Enpal at €40M in Partner Sales revenue; helped scale the division to €100M+ in its second year of operation. Built the DVAG Sales Partner Network from 120 to 600+ active Business Units, launched Enpal’s first Performance Improvement Plan, then led the OBI retail channel from concept to launch: 6 pilot locations live, 150 of 340 OBI markets identified for rollout, €30M+ projected for 2026.
Before that: 15 international markets at CYBEX across APAC and CIS (110% target, two years running), and 6× revenue growth at Bela Aqua. Even earlier, Blubb — a naturally-cloudy wine spritzer and organic grape spritzer in a can, co-created with three of Germany’s best young winemakers — placed at a major festival reaching over 300,000 visitors in year one.
What connects it all: building genuine relationships, creating clear structures, and the ability to win people over — convincing, motivating and aligning them behind a shared vision.
Track Record
Director Field & Partner Sales
Joined the Partner Sales division at €40M. Built two verticals in sequence, reporting directly to the Co-Founder.
Sales Partner Network (DVAG): Scaled from 120 to 600+ active Business Units. Launched 4 new verticals from zero, built Sales Manager and Team Lead structures, introduced Enpal’s first Performance Improvement Plan. Delivered training sessions and keynotes throughout. Division reached €100M+ in its second year of operation.
OBI — Lead Partner & First Retail Channel: Led the design and launch of Enpal’s first offline retail presence. Live in 6 pilot locations — 150 of 340 OBI markets identified for successive rollout. €30M+ projected for 2026.
Senior Sales Specialist — International Sales
Two consecutive international postings, each taken on independently. Started in CIS, handed over on completion, then promoted to APAC.
APAC · Aug 2024 – May 2025 · 9 Markets: Australia, New Zealand, Hong Kong, Singapore, Vietnam, Thailand, Malaysia, Indonesia, Cambodia. €3M+ budget. Onboarded a new distribution partner for Australia end-to-end.
CIS · Jun 2023 – Aug 2024 · 6 Markets: Azerbaijan, Georgia, Armenia, Kyrgyzstan, Tajikistan, Malta. Built brand presence and distribution from zero in whitespace markets.
Regional Sales Lead
Built and led a 30+ partner sales organisation across Northern Bavaria, Saxony and Thuringia. Designed the company-wide onboarding programme — trained 350+ partners over four years. Contributed to 6× revenue growth and 9× network expansion.
Top 100 Innovator Award 2022Founder
Created Germany’s first naturally-cloudy winemaker’s spritzer in a can, developed in collaboration with three of Germany’s finest young winemakers. Placed at a flagship festival with over 300,000 visitors in year one. Wholesale across southern Germany; listed at 5-star hotels in Munich.
Corporate Communications — BMW Group Munich
Market-launch preparation for the Wraith Black Badge and Phantom II. Interface between Marketing, Product and Press.
Approach & Strengths
People are what genuinely drive me in commercial work. Real interest in those around me — clients, partners, teams — is why trust follows quickly. My network is built on shared values, direct conversations, and the kind of reliability that only comes from meaning what you say.
I build momentum quickly. Given a goal, I bring together the right people, align them around a shared vision, and get everyone moving in the same direction within weeks rather than months. Motivating and empowering others is where I do my best work — and it’s what consistently turns ambitious plans into fast, real progress.
B2C, B2B, B2B2C, distribution — built across all of them. One thing stands out most: turning satisfied customers and partners into active advocates. Referrals and word-of-mouth have driven growth in every role — and remain one of my strongest commercial instincts.
Contact
Phone
+49 176 61705931Availability
October 2026 · Open to earlier start · Willing to relocate